Five key pillars of social media marketing


Five key pillars of social media marketing:
1. Strategy: This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
2. Planning and Publishing: Businesses should draft plans of what their content will look like and decide when it will be put out on the platform.
3. Listening and Engagement: Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
4. Analytics and Reporting: Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important
5. Advertising: Purchasing ads on social media is a great way to promote and further develop a brand.