Google Webmaster Tool

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Google Webmaster Tool is also called Google Search Console. It is a group of free web utilities to support the owner of the website that their website is Google-friendly. There are various useful applications in this set of Google Web Tools like getting data related to the search traffic, viewing crawl error reports, website indexing, requesting Google to crawl, etc. It is a free service that supports us in evaluating and maintaining the performance of our website in search results.

 

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Google Webmaster Tools, now known as Google Search Console, is a free web service provided by Google that allows website owners to monitor, maintain, and troubleshoot their site's presence in Google Search results. Here's an overview of its main features and functionalities:

1. Search Performance: Google Search Console provides insights into how your website performs in Google Search. You can view metrics such as clicks, impressions, click-through rates, and average position for specific search queries, pages, countries, devices, and more.
2. Index Coverage: This feature helps you understand which pages from your website have been indexed by Google and identifies any indexing issues that need attention. You can request Google to crawl and index specific pages or reevaluate pages that may have been previously excluded.
3. Sitemaps: You can submit XML sitemaps to Google via Search Console, which helps Google discover and crawl your website's pages more efficiently. Additionally, you can view the status of submitted sitemaps and any errors or warnings related to them.
4. URL Inspection: This tool allows you to check the indexing status and coverage of individual URLs on your website. You can see when a URL was last crawled, whether it's indexed, and if there are any issues preventing its indexing.
5. Mobile Usability: Google Search Console alerts you to any mobile usability issues on your site that could impact its performance in mobile search results. This includes issues such as mobile viewport configuration, font size, and touch elements.
6. Security Issues: The Security Issues report notifies you if Google detects any security issues on your website, such as malware infections or hacked content. It's essential for maintaining the trustworthiness of your site and protecting your visitors.
7. Links: You can view information about external links pointing to your site, including which sites link to yours and which pages on your site are linked to the most. This data can help you assess your site's backlink profile and identify opportunities for link building.
8. Manual Actions: If Google's webspam team takes manual action on your site due to violations of Google's Webmaster Guidelines, you'll receive notifications and detailed information about the issues discovered.
9. Performance Enhancements: Google Search Console offers suggestions and insights for improving your site's performance in search results, such as optimizing page speed, fixing structured data issues, and enhancing mobile usability.

Overall, Google Search Console is a valuable tool for website owners and webmasters to understand how their site is performing in Google Search and to address any issues that may affect its visibility and rankings. It's essential for optimizing your site's presence in search results and enhancing the user experience for visitors.
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