NBA players are making a fortune from NFTs. UFC fighters may not be so lucky


Karim Zidan

The lack of a union at the elite level of mixed martial arts means fighters will very likely miss out on a digital gold rush

In the last year, non-fungible tokens (NFTs) – effectively one-of-a-kind digital collectibles – have boomed in areas as varied as adult entertainment and the arts. Even sports leagues have started to take advantage of the NFT explosion.

So it makes sense that the UFC, a body that has never been slow to sniff out a quick profit, reportedly filed several new trademark applications indicating plans to launch a UFC-branded cryptocurrency, as well as an app for users to manage NFTs and other digital assets.

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