UFC president Dana White's attacks on the media sure seem familiar

K

Karim Zidan

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The UFC does not want to be held accountable for its flaws. And undermining journalists is an important way of achieving that goal

As 2020 came to a close, UFC president Dana White released an incendiary video targeting journalists who criticized his decision to hold fights during the early stages of the coronavirus pandemic.

The video, which has since been mysteriously removed by the UFC, was little more than a propaganda showpiece – a montage of journalists’ faces with “WRONG” emblazoned over them, out-of-context headlines and quotes, as well as snippets of White saying things like “I don’t give a fuck” while orchestral music played in the background. Instead of celebrating the promotion’s profitable year, White instead published an attack video for the sole purpose of discrediting journalists and making them the target of hate and ridicule.

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