What is Google PageRank?


Google PageRank evaluates and scores your page’s external and internal links, and is one of Google’s oldest and well-known ranking algorithms. The PageRank algorithm is a link analysis program that evaluates the links on (and backlinks to) a page as a part of Google’s search ranking factors. The goal of PageRank’s evaluations is to push not only the most relevant but the most authoritative pages on a given subject to the top of the search engine results pages (SERPs). PageRank is not the same as your SERP rank; rather the PageRank algorithm influences your SERP position via ranking factors.
Google PageRank was an algorithm developed by Google's founders, Larry Page and Sergey Brin, to measure the importance of web pages. It was named after Larry Page and was one of the key factors that Google's search engine used to rank web pages in its search results.

PageRank worked on the principle of link analysis. It assigned a numerical value, known as PageRank score, to each web page based on the quantity and quality of links pointing to that page. The idea was that a link from one page to another could be seen as a vote of confidence, and the more high-quality links a page received, the more authoritative and valuable it was considered.

The PageRank algorithm considered not just the number of links but also the importance of the pages linking to a particular page. A link from a highly authoritative page would contribute more to the PageRank of the linked page than a link from a less authoritative page.

It's important to note that while PageRank was a significant factor in Google's early search algorithms, it is no longer the sole or primary metric used by Google to rank pages. Over the years, Google has introduced numerous other factors and algorithms to improve the accuracy and relevance of its search results. As of my last knowledge update in January 2022, Google's exact ranking algorithms are proprietary and not publicly disclosed.

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