What is Keyword in SEO?

SEO keywords are the terms added to online content inorder to increase the search engine ranking to those terms. There are different types of keywords in SEO. Some of the common types of keywords in SEO are as follows:

Short Tail Keywords
Long Tail Keywords
Branded Keywords
Non Branded Keywords
Inferred Keywords
Seasonal Keywords
 
The main purpose of using keywords in SEO is to help search engines understand the topic of a webpage and to match the page to relevant searches. When a user conducts a search on a search engine, they enter a query, which is a combination of keywords or phrases.
 
Keywords are ideas and topics that define what your content is about. In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc.

Keyword metrics are essential in understanding the performance of your keywords and making data-driven decisions to improve your SEO and PPC campaigns. Here are some key keyword metrics to track:

Search volume
Keyword Difficulty
Cost Per Click (CPC)
Conversion Rate
Return on Ad Spend (ROAS)
 

Latest posts

Share this page

Back
Top