What is Keyword in SEO?

SEO keywords are the terms added to online content inorder to increase the search engine ranking to those terms. There are different types of keywords in SEO. Some of the common types of keywords in SEO are as follows:

Short Tail Keywords
Long Tail Keywords
Branded Keywords
Non Branded Keywords
Inferred Keywords
Seasonal Keywords
 
The main purpose of using keywords in SEO is to help search engines understand the topic of a webpage and to match the page to relevant searches. When a user conducts a search on a search engine, they enter a query, which is a combination of keywords or phrases.
 

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