Tiered link building is the process of building backlinks to your backlinks. The idea is that you can manufacture authority and pass PageRank to your webpage by creating and building tiered links in bulk, with your webpage at the end of the chain. Tiered link building is about creating backlinks for your backlinks. The main goal is to increase the amount of link juice passed from your backlink profile to your main website. A first-tier link is a basic backlink.